Website review summary

Five shareable replacement prototypes for GMS Gymnastics.

The current site has strong raw material: real team photography, championship proof, recognizable local brand equity, programs for different levels, and a direct connection to iClassPro. The upgrade opportunity is clarity: make registration, schedule, class fit, parent actions, and team proof easier to scan in the first minute.

What each prototype adds

A clearer first action for parents: find a class, view schedule, or register.
A class-fit module that groups age, experience, goals, and next steps.
Stronger use of championship, travel team, camp, and alumni proof.
Mobile-first structure for busy parents checking schedules quickly.

Concept board

Five directions, one practical registration idea.

These images are the visual directions. The clickable prototypes below turn those ideas into owner-facing page structures with working class-fit and registration interactions.

Prototype 1: Champions first

Lead with the team photo and the win.

This direction uses GMS's strongest first impression: a championship team image, bold athletic typography, and immediate parent actions for schedule and registration.

Find a Class See Team Path

State champions Regional athletes College-bound alumni

Make the choice simple: class, camp, team, or meet.

Recreational Classes Confidence, basics, strength, and progression.

Specialized Teams A bridge for focused athletes and skill growth.

Travel Team Competitive pathways with a serious training culture.

Summer Camps Seasonal energy for new and returning gymnasts.

Class-fit concept

Parents should not need to decode the whole schedule first.

This module turns class selection into a guided first step. The production version can link directly into iClassPro once the family knows the best starting point.

Prototype 2: Parent fast path

Help parents get to the right action fast.

This is the strongest conversion direction: fewer menu decisions, clearer schedule access, and a guided class-fit flow before sending the parent into registration.

1. Pick age 2. Match class 3. Register online

Now Class Schedule See 2025-2026 openings and session choices.

Parent Login Accounts, make-ups, billing, and family details.

Need Contact Us Ask about fit, placement, or team pathways.

Best for a production homepage.

It gives the site more pop, but it also fixes the practical user journey. Parents arrive, understand the options, and know exactly where to click.

Young gymnasts in a preschool gymnastics graphic.

Prototype 3: Program finder magazine

Turn the program tiles into a real catalog.

This direction keeps the image-rich energy of the current homepage, but makes each program feel intentional, scannable, and easier to compare.

Match a Program

Preschool Gymnastics Ages 3-4. Movement, listening, confidence.

Recreational Classes Ages 5+. Skill foundations and progression.

Tumbling Power, body control, and floor skills.

Specialized Teams Focused training and invitation pathways.

Catalog plus conversion

Every program card should have a next step.

The class-fit widget keeps parents from bouncing after browsing photos. It provides a recommendation, then pushes them toward schedule and registration.

Prototype 4: Athlete journey

A clearer story from first class to college bound.

This direction differentiates GMS from a basic class gym by showing the long-term athlete path: recreational entry, skill growth, team training, competition, and alumni outcomes.

First ClassConfidence

Skill BuilderStrength

Team TrackCompetition

College BoundAlumni

Journey-based registration

Class fit becomes the first step in the athlete story.

Families can choose a starting point without needing to know whether their child is ready for recreational class, pre-team, or a more competitive conversation.

College-bound alumniUse alumni outcomes as a credibility layer.

Hosted meetsShow the gym's place in the competitive ecosystem.

Regional pathwaysMake ambition visible without overwhelming beginners.

Prototype 5: Modern local trust

A safe, caring gym where kids build confidence.

This direction is warmer and parent-centered. It keeps the athletic proof, but leads with safety, coaching care, confidence, and clear communication.

Explore Classes

Parent-friendly positioning Clear next steps, fewer dense paragraphs, more reassurance.

Trust signals should be easy to see.

Caring Coaches Make instruction and safety part of the homepage message.

Skill Progression Explain how athletes move from basics to stronger skills.

Parent Communication Surface schedule, policies, closings, and contact faster.

Warm request flow

Helpful, not transactional.

The class-fit module can still be conversion-focused while sounding like GMS: supportive, specific, and clear about the next step.

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